Burger King called on Duke to create a "special" countertop hot and cold customer self service merchandiser to spur impulse sales of desserts, salads and packaged drinks.
Incremental sales and profits generated a healthy ROI
A Key component of the HIYW Brand Transformation initiative is a new patented food holding technology developed by Duke in response to Burger King's requirement for improved food holding capabilities, and the ability to expand their
menu offerings.