Ladling on the incremental profits for Campbell's!

Duke and Campbell's joined forces to explore opportunities for the Campbell's brand in foodservice.  We strove to drive sales and operator profits by offering a turnkey Campbell's soup merchandising solutions.  The results:

• 6 different cost-effective merchandising packages were created to meet the needs of institutions as diverse as colleges, c-stores, hospitals and industrial feeders
   
• 2,500 foodservice operators across the country substantially increased their sales
   
• Campbell's foodservice sales are growing far faster than the industry average